POSTCARD COLLECTION
‘The Postcard Collection’ is a modern adaptation of the age-old Indian Postal system that aims to establish a genuine sense of connection with the past by delivering the same postal experience, all this, while invoking a deep sense of nostalgia, rootedness and pride. The collection features classic Postcard designs juxtaposed onto the cases of the most advanced tool of communication- smartphones, which truly makes it an old meets new collection.
An ode to the Indian Postal Network, the only medium of communication for the longest time!
Postcards, or the old-age twitter, carried an imprint of our mind in concise messages alongside city stamps, serving as a means to connect and bridge gaps between distant loved ones, a role now fulfilled by our smartphones.
