Each silhouette is exaggerated and irresistibly soft, making Puft a comforting embrace. Their bold volume invites attention, not to stand out, but to hold a strong and grounded presence. Playful colour mismatches spark curiosity while liberated texture and forms celebrate freedom of expression without restraint.

Conceived by Daksha, a multidisciplinary creative and textile designer, Puft reflects his desire to invite playful instinct into everyday life. Inspired by the harmony of comfort and bold self-expression, he crafted bags that balance softness with striking, vibrant details.