MADE BY MEMORY
Shaped by soft rebellion, Puft pairs deliberate softness with unafraid colour to gently defy norms. Rooted in memory, each piece feels instinctive, familiar, and nostalgic.
From AirPods to mini must-haves you pick up along the way, the Puft Mini Bag Charm keeps them close — soft to touch, light in spirit, and always within reach.
The colours are bold yet comforting. They bring warmth and presence, showing that colour can feel strong and grounding at the same time.
Pick your match from 6 bold colourways—Yellow, Mint, Blue, Red, Periwinkle and Many
Designed with a focus on form and feeling, Puft Charms combine everyday ease with bold and personal expression that stands out.
CUSTOMER REVIEWS
By verified buyers only
1 review
Cutest
5
It’s so cute. The colour is so nice. Quality is top notch as expected.